About the Creator
J C Sum is a pool player, marketing strategist, content architect and performance consultant who brings a unique, analytical perspective to the world of pool.
As a certified management consultant (TR 43:2015) and digital strategist with over 25 years of experience in international marketing and project management, he applies professional management and adult learning principles to help players improve their game and perform under pressure.
Based in Singapore and Kuala Lumpur, Malaysia, J C is the creator of the popular YouTube channel, Missed Again!, a fast-growing resource for pool players seeking to bridge the gap between their current skill level and their next breakthrough.
Through his content, J C breaks down complex technical skills into structured, easy-to-understand lessons, focusing on the mental and physical components required for consistent improvement.
His influence in the sport is further reflected in his role as an official brand ambassador for JFlowers Cues & Cases.
Current Equipment
Playing Cue Butt: JFlowers JF10-22F
Shaft: JFlowers S.M.O shaft with Taom Pro Medium Tip
Break Cue: JFlowers Loaded (Wrapless)
Jump Cue: JFlowers RPG (Wrapless)
Case: JFlowers Trojan Cue Case
Chalk: Master